Bhutan has a rich and unique cultural heritage that has largely remained intact because of its isolation from the rest of the world until the early 1960s. One of the main attractions for tourists is the country’s culture and traditions. Bhutanese tradition is deeply steeped in its Buddhist heritage. Hinduism, the second dominant religion in Bhutan, is most prevalent in the southern regions. The government is increasingly making efforts to preserve and sustain the current culture and traditions of the country. Because of its largely unspoiled natural environment and cultural heritage, Bhutan has been referred to as The Last Shangri-La. While Bhutanese citizens are free to travel abroad, Bhutan is viewed as inaccessible by many foreigners. Another reason for it being an unpopular destination is the cost, which is high for tourists on tighter budgets. Entry is free for citizens of India and Bangladesh, but all other foreigners are required to sign up with a Bhutanese tour operators and pay around USD250/ per day that they stay in the country. Though this fee covers most travels, lodging and meal expenses.
The national dress for Bhutanese men is the Gho, a knee- length robe tied at the waist by a cloth belt known as the kera. Women wear ankle-length dress, the Kira, which is clipped at the shoulders with two identical brooches called the koma and tied at the waist with kera. An accompaniment to the kira is a long-sleeved blouse, the wonju which is worn underneath the kira. A long-sleeved jacket-like garment, the tego is worn over the kira. The sleeves of the wonju and tego are folded together at the cuffs, inside out. Social status and class determine the texture, colours, and decorations that embellish the garments. Differently coloured scarves, known as rachu for women (red is the most common colour) and kabney for men, are important indicators of social standing, as Bhutan has traditionally been a feudal society. Jewellery is mostly worn by women, especially religious festivals (tshechus) and public gatherings. To strengthen Bhutan’s identity as an independent country, Bhutanese law requires all Bhutanese government employees to wear the national dress at work and all citizens to wear the national dress while visiting schools and other government offices though many citizens, particularly adults, choose to wear the customary dress as formal attire.